With New Beauty & Wellness, we had the opportunity to introduce a new state-of-the-art luxury spa to an affluent Connecticut community. We provided guidance and clarity for the business, and created branding that simultaneously reflects the company’s core philosophies and the client experience. We immersed ourselves in NB&W to truly understand the intentions for the business, the unique talents of the staff, and the curated treatments and services offered. Our efforts were a key initial step in our work to distinguish this new luxury business in a saturated landscape.

OBECTIVE:

Balancing beauty and science.