Sara Allard

Founder and Chief Creative Officer

A designer both by nature and training, Sara began her career in Advertising in New York City, working on Motorola, Castro Motor Oil, and Quality Branded, among others. She launched CSB after a 15-year run as Creative Director at Carole Hochman Design Group, working with brands such as Ralph Lauren, Betsey Johnson, Donna Karan and Oscar de la Renta. At Hochman, Sara and her team were responsible for all aspects of brand identity — everything from e-commerce websites and marketing campaigns, to photography, design and packaging, PR and fashion editorial … including big-box programs for Costco and QVC. She’s worked with designers, clients, partners and production companies across the U.S and internationally.

Sara is the ultimate arbiter of good taste. Her passion for design is unparalleled. She’s an eternal optimist, and brings that trait to each new project. Her superpower is an unfailing ability to inspire enthusiasm. And her confidence in what she and her team create is contagious. With clients across a variety of industries, Sara loves taking a thoughtful, strategic approach to uncover a client’s brand story, and create effective, compelling business tools with an exceptionally high taste level. 

Sara has a BFA from University of Michigan and attended graduate school at The Portfolio Center in Atlanta, GA. She currently serves on the Board of Directors at Greenwich Point Conservancy and Impact Fairfield County.