scenthound

Barking up the right tree

Scenthound is a unique, wellness-focused dog grooming concept with four retail locations. They had a proven business model, but their brand position lacked clarity. Scenthound hired CSB to help them define and develop a clear brand strategy to inform the brand's image and messaging.

 
 
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objective

Give a voice to a new concept in dog care.

Scenthound wanted their brand to stay loyal to their mission of dedication to clean, healthy pets. The company’s vision is to make dog care an easy, routine and affordable part of dog parenthood, and their brand needed to convey their passion.

 
 
 
 

positioning

Removing barriers to clean, healthy dogs.

Scenthound is a company for dog lovers, by dog lovers. We chewed up the idea of a traditional grooming company and combined the inventiveness of a subscription service with the fun, educational feel of a science museum. Our responsibilities include all aspects of design, marketing and communications for this fast-growing South Florida brand.

 
 
 
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