Open Road Resorts

The founders of Open Road Resorts engaged CSB to create and help launch a new travel brand comprising a growing portfolio of RV and camping destinations. Our work included Brand DNA and strategic positioning based on founders’ intentions for the new business, as well as a corporate name, brand identity and website.

Through our interview process and industry review, we articulated the core values and strategy for introducing the brand to both the traveling public and potential investors. We positioned Open Road as a brand that will offer RV & camping destinations nationwide with a commitment to excellence and sustainability, where people get outside, share experiences and deepen connections. Our work provided the founders with the messaging and branding needed to launch, engage with multiple audiences, and set the stage for future growth.