We loved having the opportunity to introduce this state-of-the-art luxury spa to an affluent Connecticut community. Our charge was to distinguish this luxury business in a saturated landscape.
We immersed ourselves in NB&W to truly understand the intentions for the business, the unique talents of the staff, and the curated treatments and services offered. Our engagement led to a complete rebranding. In addition to providing guidance and clarity for the business, we created branding that simultaneously reflects the company’s core philosophies and the client experience. Our work also included a naming exercise, a website with original photography, interior design, exterior signage, asset creation, email marketing, a brand ambassador program, event support and media outreach.