ILS Capital Management

A request to refresh ILS Capital Management’s website evolved into an opportunity to rebrand a growing investment firm. Our goal was to develop a creative new way for ILS to present itself in a seemingly uncreative industry.

For this project, we learned about the reinsurance industry and conducted a focused series of interviews that gave us keen insights into the guiding principles of ILS’s founder, the core values of the ILS team, the strong relationships with its expansive network, and scrupulous client services. In addition to a new brand identity, we designed a website with clear and honest messaging (no industry jargon), and marketing assets to help the ILS team make & reinforce connections as their business continues to grow.