Greenwich Town Party

The Greenwich Town Party is an annual music festival where thousands of town residents and employees come together to celebrate the strength of the community. Case Study Brands is the creative agency of record for this event that has featured epic performances by Billy Joel, Eric Clapton, The Eagles, Zac Brown Band, James Taylor and Paul Simon, among others.

CSB’s work on GTP is comprehensive. We designed a brand identity that represents the core values of the event — come together, participate, celebrate, community. We’re responsible for all communications, incl. all messaging, asset design, website, photography, advertising, signage, ticketing and auction promotion. We also support fundraising and development efforts with messaging, marketing and asset design. All aspects of our work support the core tenets of the GTP and our ongoing efforts play a key role in this community celebration for 8,000 people that sells out annually.