Generation Impact

In 2019, we launched this program for high school girls to learn about the need in our community and work together to award an annual youth-focused grant to a deserving local non-profit organization. We worked closely with the group of students who form our  executive board, to develop a Brand DNA that simply and strongly articulates the program’s mission and purpose, and identifies the values and characteristics of its membership. We created a brand identity and website, as well as a series of marketing & event materials.

The logo we designed is reflective of the exponential power of girls giving (100 girls each donate $100, which gets pooled into a $10,000 grant). The website is a platform for showcasing the program and driving membership. Our work on this program is comprehensive and ongoing: in addition to overseeing all program operations, we manage all communications and design all assets for each new grant cycle.