Freedom 3 Capital

We had the exciting opportunity to help launch Freedom 3, a private debt investment firm that focuses on middle-market businesses. Our objective was to brand the company and provide both print and digital support to introduce it to businesses seeking credit and potential investors.

We worked closely with the firm’s founder and his team to understand and articulate  their common values, Freedom 3’s ‘house rules’, strengths and unique approach to debt investing, and goals for the company’s growth. Our Brand DNA process informed the creation of a brand identity, website and creative assets. We designed a website featuring original photography and clear messaging reflective of the company’s founding mission, strength as an organization and unique DNA.