Freedom 3 Capital
Investment firm with approximately $338M AUM, supporting North American middle market companies via flexible, tailored debt and equity structures.
Prior to the firm’s launch, we collaborated with Freedom 3’s founder to brand the company and provide both print & digital support introducing it to businesses seeking credit and potential investors. We worked closely with the team to understand and articulate their common values, Freedom 3’s ‘house rules’, strengths and unique approach to debt investing, and goals for the company’s growth. Our Brand DNA process informed the creation of a brand identity, website and creative assets. We designed a website featuring original photography and clear messaging reflective of the company’s founding mission, strength as an organization and unique DNA. As the business has grown, we’ve had the opportunity to continue supporting the team with the design of marketing materials, merchandise and milestones.
PROJECT SCOPE
Brand DNA
Messaging
Logo Design
Brand Identity
Website Design
Asset Design