brightstar capital partners

A roadmap to connection

Our work with Brightstar Capital Partners began with the creation of a brand identity that would reflect its key company values and distinct approach to investing. Extending Brightstar's positioning of interconnectedness, our full scope of work also includes website design & development, SEO, presentations and other asset creation, as well as photography and corporate signage.

 
 
 
 
 

objective

Harness the power of exceptional connections.

Our design was rooted in the comprehensive study we did of the company, including key stakeholder interviews with Brightstar’s founder, management team and business partners. In a thoughtful mark, we represented Brightstar’s complete interconnectedness — a team with aligned interests and shared purpose, and a commitment to leveraging its extensive network.

 
 
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approach

Connect with your audience.

Our new Brightstar website content and design introduces the company and its team. Brightstar’s brand identity has become an integral part of all communications, and the new website speaks to the company's values about investing in relationships, leveraging connections and commitment to true partnership.

 
 
 
 

positioning

Building businesses that matter.

In its mission to build businesses that matter, Brightstar operates with ‘boots on the ground’ and takes a seat at the table with its partner companies. Likewise, we worked all-in, investing our team, resources and insights to deliver photography, messaging and design that present the organization, its people and portfolio companies in the most authentic light.