freedom 3 capital

Building a strong foundation 

Having previously designed Freedom 3’s brand identity, website and creative assets, we recently had the exciting opportunity to work with the company as it looked to showcase its growth within the financial industry.

 
 
devices_mockup_1.jpg
 
 

objective

Give private credit investing a distinct brand presence

As Freedom 3 seeks to help companies navigate through inflection points in their business, we worked closely with them to help support their own growth and transition. Our scope included a strategy and insights exercise, new website design and messaging, and refreshed presentation design.

 
 
 
 
 

approach

Investing expertise, building partnership.

Our strategy distillation and insights process gave us a full understanding of the Freedom 3 team’s common values, ‘house rules’ and goals for growth. We crafted new website messaging and updated visuals to represent its distinct position and unique strengths within the lending space. 

 
 
Screenshot 2018-04-27 15.22.46.png
 
 

positioning

Look like lenders; behave like investors.

Our strategy work enabled us to help Freedom 3 take a fresh approach to articulating who they are as an organization, what they do, and how they work. The new site incorporates new content and original photography that reflect Freedom 3’s founding mission, strength as an organization and unique DNA.