New beauty & wellness

Redefining an experience

With New Beauty & Wellness, we had the opportunity to introduce a new state-of-the-art luxury spa to an affluent Connecticut community. We provided guidance and clarity for the business, and created branding that simultaneously reflects the company’s core philosophies and the client experience.

 
 
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objective

Balancing beauty and science.

We immersed ourselves in NB&W to truly understand the intentions for the business, the unique talents of the staff, and the curated treatments and services offered. Our efforts were a key initial step in our work to distinguish this new luxury business in a saturated landscape.

 
 
 
 

approach

An integrated plan.

Our engagement in the strategy process yielded key insights that led to a complete rebranding. We uncovered and articulated core values which apply to both the staff and the services they offer; and we infused these values in every aspect of our work. In addition to a new brand identity and new website, our work included a naming exercise, original photography, interior design, exterior signage, asset creation, email marketing, a brand ambassador program, event support and media outreach.

 
 
 
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positioning

A curated combination of art, science and alchemy.

Just as NB&W curates a beauty and wellness experience that is customized to each client, we developed a brand experience that uniquely reflects the core DNA of both the spa and its team … and serves as an engaging invitation to connect and transform.