At Home in Greenwich

We had the privilege of partnering with this membership-based non-profit organization that supports and empowers older adults to live independently in their preferred environment, safely and with confidence. Our charge was to revitalize its positioning and help extend its recognition & appeal to a broader audience in the community.

We created a modern new brand identity and website designed to engage and connect with current and prospective members, family, volunteers and potential donors. We articulated At Home’s values and streamlined their messaging; and created a website that authentically reflects the organization’s mission to build a strong, supportive community of aging neighbors in Greenwich who are empowered to thrive as they navigate growing older.

INDUSTRY
Non-Profit

PROJECT SCOPE
Brand Strategy & DNA
Strategic Positioning 
Logo Design & Brand Identity
Website Design

  • Empowered to Thrive.

    We support and empower older adults to live independently in their preferred environment, safely and with confidence.

  • Live happily and independently, with confidence.

    We offer a carefully curated mix of resources, services and events designed to keep members connected, inspired and active.

  • Our Mission

    To support a diverse community of aging adults living at home by providing trusted resources and services, enrichment opportunities and social connections.

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Live Happily, Independently, and With Confidence

At Home focuses on quality of life and takes a unique, holistic approach to aging in place with a carefully curated mix of resources, services and events that keep members connected, inspired and active. We created a modern new brand identity and website designed to engage and connect with current and prospective members, family, volunteers and potential donors.