Sonal Rinello
STRATEGIST
Sonal is passionate about optimizing the relationship between businesses and their target audience through strategy, branding, and activation to achieve sales and brand goals. She has held mid to senior roles spanning consulting, in-house strategy and marketing leadership for a range of consumer companies from start-ups to the Fortune 500. She loves the research and brainstorming process, as well as working with teams and developing consensus for ideas to move forward with the greatest chances for success.
At CSB, she engages with our clients right from project launch - conducting industry reviews, followed by stakeholder interviews to uncover an organization’s values, points of difference, purpose, and intentions. She plays a key role as we work to gain insights and uncover a client’s Brand DNA.
Sonal holds an MBA from Kellogg Graduate School of Management and a B.S. in Aerospace Engineering from University of Illinois.