Research Foundation of the City of New York
Brand DNA • Strategic Positioning & Narrative • Logo Design & Brand Identity • Website Design & Development • Asset Design
An Institutional Overhaul
We had the opportunity, through a website redesign project, to rebrand and change the perception of this major institution that oversees all funding and financial management for the world-changing grant research being conducted across all City University of New York (CUNY) campuses.
Redesign a website; reintroduce an organization.
Our initial work on the website project revealed another, greater project within. We embarked on a strategy process intended to inform the development of a new website. Our work uncovered a critical need to go beyond basic website design and functionality, into our client’s organization. Our discovery process provided us with the unique opportunity to address long-standing internal and external perceptions of the organization, website usage, and highlighted the value of the work being done by the CUNY research community at large.
