Greenwich Town Party is an annual celebration for the town of Greenwich, CT with the goal of bringing together over 8,000 people in the community. The event features both well-known and emerging music artists, local businesses and family activities.
We were asked to rebrand the event and very quickly became the Agency of Record. We articulated the event’s mission, designed a new logo, developed the marketing strategy and social media promotional campaign. We created - and continue to manage - the event website, ticket sales, Facebook page, print and digital advertising, on-site signage, live auction and online auction, as well as photography, creative assets, promotional materials and PR efforts.