Green of Greenwich is a floral and event design company based in Greenwich, CT. CSB was asked to update their brand identity and strategic positioning to drive awareness. When they came to us, the company’s visual identity was not in line with its deliverables and level of service. Our goal was to elevate the brand’s identity to match the exquisite taste and sophistication that it brings to its clients.
We developed a new logo, card enclosures, website and delivery vehicles. The bee was introduced as a distinctive icon to set Green of Greenwich apart from its competition. Symbolic of love, community, abundance and productivity, the bee represents the Green of Greenwich brand beautifully.