Becker Chicaiza

Becker Chicaiza is a celebrity hairstylist with 1M+ social media followers, operating a luxury salon in Greenwich, CT, serving renowned clientele around the globe, such as Jennifer Aniston, Sarah Paulson & Tommy Hilfiger.

We relished the opportunity to create a new brand identity for this international luxury brand. Through our Brand DNA process, we worked closely with the salon’s founder and namesake to understand his background, experience, creative vision, and intentions for the future. We designed a logo that is both contemporary and luxe, and gives the brand a strong visual identity recognizable across the US, Europe and beyond. We also designed the packaging for Becker’s innovative, plant-based product line. We set out to design a collection clients would notice and covet, with packaging as beautiful and sophisticated as the product formulas themselves.

PROJECT SCOPE
Brand DNA
Logo Design
Brand Identity
Packaging Design
Asset Design

Silhouette of a kangaroo in front of a full moon during nighttime.
Multiple black dropper bottles labeled 'BECKER CHIC' on a pink surface.
A woman holds a black bottle labeled 'BE CHIC' in her right hand, with her left hand extended palm-up, showing a drop of liquid from her fingers.
A woman dispensing liquid soap into her palm from a white bottle with gold and black lettering in a bathroom.
A black bottle of BECKER CHICAGO hair oil with a dropper inserted, placed on a flat surface with some spilled oil and an open box behind it.
A white bottle of Be Chicky Signature Shampoo lies on pink foamy bubbles.

Recent Work

  • Interior of an Orthodox church with religious frescoes on the domed ceiling depicting Jesus Christ surrounded by saints and angels, with a large blue circle and orange text reading 'KIVU' overlaying the lower center of the image.

    Kivunim Institute

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  • new brand identity, website and the design of new brand materials. for Point Quest Group

    Point Quest Group

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  • Brochure or flyer for Framework Custom Builders featuring images of homes, interior spaces, and founder profiles, with text sections about their approach and team.

    Framework Custom Builders

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  • A wedding group photo with bridesmaids and groomsmen on steps outside a large brick house with green trees and bright sky.

    Waveny House

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  • Laptop on a black table displaying a website for a private equity firm with the headline 'Reimagining What's Possible for Family and Founder-Owned Businesses'.

    See All Case Studies

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